Insight:
Wine isn’t just about flavour—it’s about the feeling it brings. People reach for wines that match the moment, whether it’s a buzzing party or a relaxed evening by the sea. Peccavi’s ‘No Regrets’. 

Idea: 

Instead of traditional tasting notes, the campaign personifies each bottle through expressive copy that captures the vibe it brings. Peccavi becomes more than a wine—it becomes the tone-setter for good times, wherever they happen.collection needed to capture how effortlessly it complements those moods. 

Execution: 
Each ad features vibrant, hand-crafted typography surrounding the bottle, blending into scenes that reflect the wine’s spirit. From “Lively at the Party” to “Wonderfully Wild,” every visual tells a story of how Peccavi elevates the moment in a playful, memorable way.