Professional Experience:

Ogilvy Singapore 
Freelance Senior Creative
Apr 2021 – Aug 2025 (various stints)

• Led the creative development for Changi Airport Group’s Changi Millionaire Campaign 2025 and managed  A Touch of Magic campaign
• Served as the main Art-based Creative Lead for Toyota, driving the brand refresh for the Toyota GR (Gazoo Racing) division in Southeast Asia.
• Led overarching creative and art direction, establishing a unified brand visual across print, film, and digital platforms for various Toyota campaigns.
• Key creative for launch campaigns of Toyota Raize, Toyota Avanza, and Toyota Veloz.

Dentsu Creative Singapore
Freelance Senior Art Director
Apr 2025 – May 2025

• Brought on as a Freelance Art Director, leading creative and art direction for Mastercard Easy Savings Specials B2B campaign.
• Creative development for projects with IMDA (Infocomm Media Development Authority Singapore), AMEX, and the Singapore CPF Board (Central Provident Fund) pitch.

The GOVT Singapore
Freelance Senior Creative
Apr 2022 – Oct 2024 (various stints)

• Engaged as a Freelance Senior Creative leading campaign development and brand storytelling, primarily for OCBC (Oversea-Chinese Banking Corporation).
• Developed key OCBC campaigns, including Rewards Card, Wealth, Mighty$avers, 90°N Credit Card, OCBC Cycle, OCBC Aquatics, and festive campaigns, and led the design of the OCBC Al-Amin Brand Guidelines.
• Contributed to projects for AAMS (Association of Advertising & Marketing Singapore), Sentosa, Peroni, Solar Power Energy Drink, 100Plus, Great Eastern Life (pitch), and FairPrice (pitches).

LePub | Part of Publicis Groupe, Singapore
Freelance Senior Art Director
May 2024 – Jul 2024

• Undertook a brief yet impactful freelance role as a Senior Art Director, leading contributions to regional Heineken campaigns.
• Managed and guided creative development for Heineken Afterwork, Heineken UEFA Champions League (Thailand) 2024, and Heineken Social Signs.

Our LEGO Agency, Singapore
Freelance Senior Art Director
Jan 2023 – Apr 2023

• Led concept development and execution for LEGO during a rewarding freelance stint, covering design, social media, PR, events, and digital activations.
• Drove campaign and creative development for LEGO events and franchises such as Hong Kong/Taiwan Summer ’23, LEGO DREAMZzz PR and event activation, and LEGO Holidays ’23.

Section Interactive Singapore  
Freelance Senior Creative 
Oct 2020 – Jan 2021

• Assumed the role of Art-based Creative Lead for Uniqlo’s first Chinese New Year campaign, overseeing film, print, out-of-home, in-store, digital, and social media..
• Led the debut of Uniqlo’s Chinese New Year film, addressing themes relevant to the Covid-19 pandemic.
  
• Collaborated with senior creatives at Section Interactive to develop compelling key visuals and styling still assets. 
• Awarded at Marketing-Interactive MARKies Award 2021

Keko Singapore
Freelance Senior Creative
Jul 2020 – Dec 2020

• Began a freelance journey as a Lead Creative for Porsche, leading the Porsche Cayenne #SportscarTogether campaign. 
• Collaborated with international production companies during COVID to deliver a dynamic film and a suite of print and digital assets remotely.

TBWA\ Group Singapore 
Senior Art Director
Oct 2009 – Jun 2020

• Senior Creative with a decade of experience working on key brands, including Singapore Tourism Board, Uniqlo, Visa, Standard Chartered, and Lexus.
• Led integrated campaigns across mainstream advertising, digital platforms, social media, and activations.
• Awarded at Creative Circles Awards Singapore Gong Show 2017, 2018, Effies Singapore 2012

Brands: Uniqlo (Southeast Asia) • Standard Chartered • Visa • MasterCard • AIA • Eveready • Energizer • Adidas • Airbnb • Spotify • Singapore Tourism Board • Carlsberg • IKEA • Singapore Airlines • Scoot • Lexus (Borneo Motors Singapore) • Ohm Energy • WMF • Peccavi Wines • NAFA (Nanyang Academy of Fine Arts) • Abbott • Tangs • 313 Somerset • M+S • Keppel Land

Publicis Singapore 
Art Director
Aug 2003 – May 2009

• Six years of experience as a versatile and adaptable creative, working across diverse industries, including beauty, automotive, tobacco, and real estate.
• Awarded at Creative Circles Awards Singapore Gong Show 2007, AdFest Asia 2008

Brands: L’Oréal (Garnier, Biotherm, Lancome) • Nestlé (Baby Infant Cereals) • Nestlé Purina • S.T. Dupont • Sampoerna • Nike (South East Asia) • Mazda Motors Singapore • Singapore Sports Council • Osim International • BFC Developments • Sentosa Cove Singapore • Far East Organization • CDL (City Developments Limited) • Sino Land (Hong Kong) • SPH (Singapore Press Holdings) Developments • MCL Land • Keppel Land

Accomplishments:

Creative awards: Marketing-Interactive MARKies Award 2021 • Creative Circles Awards Singapore (2018, 2017, 2007) • Effies Singapore 2012 • AdFest Asia 2008 • Spikes Asia 2008 

Photography awards: Sony RX Moments 2017 – Grand Prize (Global and Local) • WMA Masters Award 2016/17 Hong Kong (WYNG Foundation) 'Mobility' – Finalist • Colorful Guizhou 2013 – 6th Photo China Original International Photographic Exhibition, Nomination • KLPA 2013 – Kuala Lumpur International Photoawards, Finalist and Highly Commendation Award

Education & Courses:

• Institute of Systems Science, National University of Singapore, 2020 – Business Innovation (UI/UX), Certificate 
• Institute of Systems Science, National University of Singapore, 2020 – Software Testing (UI/UX), Certificate 
• Nanyang Academy of Fine Arts, Singapore, 1997 – 2000 – Diploma, Visual Communications (Distinction)

Creative & Art Direction 

• Skilled in art direction, craft and execution across integrated campaigns.
• Experienced in creative direction and campaign development from brief to delivery.
• Experienced in creative leadership and team management

Branding & Design 

• Skilled in developing brand identities, corporate branding, logo systems, and brand guidelines. 
• Skilled in typography, communication and graphic design.
• Created cohesive visual systems across print, digital, and experiential design.

Advertising & Production

• Led creative work across digital, print, social, and film. 
• Hands-on experience with commercials, film, and print production. 
• Adept at delivering campaigns across multiple platforms.

Presentations 

• Skilled at creating clear, engaging presentations and confident in presenting ideas to clients.

Digital & Emerging Media 

• Experienced in digital advertising, social media, and integrated campaigns. 
• Skilled in digital photography, visualisation, illustration, imaging, retouching, and generative A.I. 

Tools & Technology 

• Skilled in Adobe Creative Suite, high proficiency in Photoshop, Illustrator, and InDesign.
• Experienced with Lightroom, Premiere Pro, XD, and Firefly. 
• Strong proficiency in Apple Keynote, Google Slides, Microsoft PowerPoint
• Proficient in generative A.I. tools, including Midjourney.

Language Proficiency 

• Proficient in English and Chinese.