SENIOR CREATIVE (ART)
Daytime creative, part-time photographer, and hobbyist painter at other times. Born in Penang, Malaysia, Weilun Chong was educated in Singapore and graduated from Nanyang Academy of Fine Arts. After several short stints in digital, interactive, publishing, print and packaging design, he found his calling in advertising where he began his formative years as an Art Director at Publicis Singapore and later at TBWA\ Group Singapore for more than a decade.
An INFJ, a true-blue gemini, he is naturally reserved and introverted, yet inquisitive and communicative at the same time. Armed with strong art direction, design, craft, strategic thinking and love for the creative ideation process, he brings more than 19 years of creative experience to the table. He is extremely passionate about creative production work because he believes it is important to get an idea sold and produced.
With the creative industry changing exponentially, he strives to be a jack of many trades and believes that a great creative can exert his creativity anywhere. His 30-year love for photography and film has also led to a natural evolution as a photographer on www.weilunchongphotography.com
The LEGO Agency, Singapore (January 2023 - April 2023) – Freelance Senior Art Director:
Brand / Projects: LEGO Hong Kong/Taiwan Summer '23, LEGO DREAMZzz PR/Event Activation, LEGO Holidays '23
The GOVT Singapore ( April 2022 - November 2022) – Freelance Senior Creative (Art)
Brands: OCBC (Oversea Chinese Banking Corporation), Sentosa, Peroni
Ogilvy Singapore ( May 2021 - November 2021) – Freelance Senior Creative (Art):
Brands: Toyota (Southeast Asia) and Lexus (Borneo Motors Singapore) – I was engaged as a freelance art-based lead creative to launch
the Toyota GR (Gazoo Racing) brand for the Southeast Asia market. I led the overall art direction and created the distinctive brand visual for all creative works across print, film and digital assets. I was also involved as a lead creative with other creatives in new car model launches like Toyota Raize, Toyota Avanza and Toyota Veloz.
Section Interactive Singapore (October 2020 - January 2021) – Freelance Senior Creative (Art):
Brands: Uniqlo (Southeast Asia) – I was engaged as a freelance art-based lead creative for Uniqlo’s first Chinese New Year campaign that comprised of film, print, out-of-home, in-store, digital and social. Working with several senior creatives from Section Interactive, we produced a series of beautifully crafted key visuals and styling stills assets. Uniqlo had its first-of-its kind film with beautiful storytelling that is also topical to the current pandemic situation.
Keko Singapore (July 2020 - October 2020) – Freelance Senior Creative (Art):
Brands: Porsche (Asia Pacific) – I was engaged as a freelance art-based lead creative for Porsche Cayenne ‘ Faces’ Campaign. Working closely with three production companies across borders, we produced a dynamic, yet family-orientated film, as well as a series of print and digital assets that were all shot remotely.
TBWA \ Group Singapore (2009 - 2020) – Senior Art Director:
A stint of 10 excellent years working with many brilliant people, I progressed to a senior creative lead and brand custodian for several key brands – Singapore Tourism Board, Uniqlo, Visa, Standard Chartered and Lexus – helming integrated campaigns that spanned across mainstream advertising, digital, social and activation.
Brands: Uniqlo (Asia Pacific) • Standard Chartered • Visa • MasterCard • AIA • Eveready • Energizer • Adidas • Airbnb • Spotify • Singapore Tourism Board • Carlsberg • IKEA • Singapore Airlines • Scoot • Lexus (Borneo Motors Singapore) • Ohm Energy • WMF • Peccavi Wines • NAFA (Nanyang Academy of Fine Arts) • Abbott • Tangs • 313 Somerset • M+S • Keppel Land
Publicis Singapore (2003 - 2009) – Art Director / Senior Art Director:
A good 6 years where I developed into a versatile and dexterous creative, working on a diverse range of brands from beauty to automotive, tobacco and real estate.
Brands: L’Oréal (Garnier, Biotherm, Lancome) • Nestlé (Baby Infant Cereals) • Nestlé Purina • S.T. Dupont • Sampoerna • Nike (South East Asia) • Mazda Motors Singapore • Singapore Sports Council • Osim International • BFC Developments • Sentosa Cove Singapore • CDL (City Developments Limited) • Far East Organization • Sino Land (Hong Kong) • SPH (Singapore Press Holdings) Developments • MCL Land • Keppel Land
• Marketing-Interactive MARKies Award 2021 • Creative Circles Awards Singapore (2018, 2017, 2007) • Effies Singapore 2012 • AdFest Asia 2008 • Spikes Asia 2008