
OCBC Cycle 2025 celebrates every rider — from kids on their first ride to seasoned cyclists taking on competitive distances. This year’s key visual series features real participants from across all categories, bringing authenticity and community spirit to the forefront.
To showcase the event’s diversity, we go beyond just the riders. The city becomes our canvas — with a dynamic typographic skyline where each ride category forms part of the urban architecture. “Foldie by Brompton,” “The Straits Times 20KM,” “Mighty Savers Kids Ride,” “50KM,” “100KM,” and even the “Virtual Ride” are stylised as buildings, roads, and city elements, capturing the feeling of cycling through Singapore.

AD: Weilun Chong • CW: John Rohit • CD: Jimmy Neo • ECD: Tim Chan • The GOVT Singapore

