
OCBC: Financial Wellness Index 2023
In uncertain times, people want clarity—not just about money, but about themselves. This series of key visuals features people of all ages, backgrounds, and financial personalities to help viewers relate. While the drop in the OCBC Financial Wellness Index is real, the message encourages self-awareness. As seen in the visuals, traits like confidence and conscientiousness are linked to better financial outcomes. Understanding your financial personality helps you do more with your money.

AD: Weilun Chong • CW: John Rohit • CD: Jimmy Neo • ECD: Tim Chan • The GOVT Singapore



