Limitless Experiences
Unlimited Rewards

To bring the core promise of the Standard Chartered Unlimited Cashback Credit Card to life — unlimited 1.5% cashback on all spends — we created a bold visual concept inspired by the idea of infinity and possibility.

At the heart of the campaign is a simple visual device: mirrors. These mirrors represent the idea of no limits, creating endless reflections that suggest continuity, abundance and choice, all echoing the card’s promise of unlimited cashback. 

There’s a twist. While the reflections align in perspective, each one reveals a different scene — shifting between shopping, travel and dining — to highlight the unlimited cashback cardholders enjoy across all spends.