The year-end season is filled with festive messaging, making it a challenge to stand out. We needed a visual idea that felt joyful, festive and distinctly OCBC.

We created a series of visuals using the timeless snow globe, a festive icon that captures wonder and nostalgia. In our version, the base of each globe is the iconic OCBC Chulia Street building, designed by
I.M. Pei. This grounds the visuals in the brand while subtly nodding to the building’s 50th anniversary.

The snow globe series features five globes, each representing a different spend category: Travel, Dining, Beauty, Home and Festive Goodies. Each is brought to life through playful miniature scenes and festive embellishments that complement the key visual theme.