Uniqlo: Coolness That Moves with You
In Southeast Asia’s endless summer, sweat is an everyday challenge. Our concept showcases how AIRism helps consumers stay cool, dry, and comfortable, no matter where they go. This is visually represented by a dynamic blue gradient glow that envelops our heroes, emphasising the effortless comfort of AIRism in motion.
AD: Weilun Chong, Marcus Lim • CW: Yuanhueng Gao, Colin Koh • CD: Masaya Asai • PHOT: Alexander Alexandrov • DI: Arris Wong, Kat Toh • AGCY: TBWA \ Singapore, TBWA \ Hakuhodo
