Insight: 

Slicing and carving aren’t just kitchen tasks—they’re an art. WMF Spitzenklasse knives make cutting so effortless and enjoyable that home cooks feel more inspired and creative with their ingredients. When prep is this fun, surprising results follow.

Concept:
Great cooking requires the right tools—utility knives, bread knives, carving knives, and more. Playing on the versatility of WMF Spitzenklasse knives, we create striking visuals of foods made from surprising ingredients. This campaign invites home cooks to experiment, have fun, and be creative in the kitchen.

Execution:
To showcase the precision and versatility of WMF Spitzenklasse knives, we present three familiar ingredients—a slice of salmon, marbled meat, and an onion.

The twist? Each is actually crafted from unexpected foods, meticulously sliced and arranged. For instance, the "salmon" is made of layered carrots and radishes, revealing its true nature only on closer inspection.