Insight:

As sustainability becomes a priority for consumers, car brands must go beyond promises—they need to express eco-consciousness in every detail. For the Nissan Leaf, the challenge was to make its vision of a greener future feel real and emotionally engaging, even in a traditional format like print. 

Idea:

We turned the ad into a symbol of sustainability. Made from silicone—an eco-friendlier, long-lasting material—each print mimics the look and feel of a real leaf. But what looks like natural veins are actually city maps of global hubs like Tokyo, New York, and London. The result: a clever, tactile metaphor linking nature and urban life through the lens of the Nissan Leaf. 

Execution:

Crafted from silicone, each ad invites interaction through touch—breaking away from typical print. The textured green surface resembles a leaf, while embedded city maps form the veins. With minimal copy and a centred brand mark, the message is simple: Nissan Leaf is where innovation and sustainability meet.