The Publicis Singapore Xmas visual cleverly combines holiday spirit with creativity. It features a Christmas tree made from pencil shavings, symbolising how great ideas start small—just like a sketch that grows into a full concept.

The star-shaped pencil sharpener reinforces this idea, showing that every brilliant thought begins raw and takes shape through refinement. The headline, "Every good idea begins with a pencil," highlights the lasting importance of simple tools, even in a digital world.

Striking a perfect balance between craft and concept, the visual quickly went viral upon release—widely shared across platforms and inspiring countless imitations, stock image contributions from other photographers and artists, and even physical installations in shopping malls over the years.