Adidas Parley – Posters Made From Ocean Plastic

PROBLEM:

8 million metric tons of plastic enter the oceans each year. We are nearing a point where there will be more plastic than fish. And if the ocean dies, we die. Fortunately, Adidas and Parley are already doing their part in the race against plastic, taking it out of the ocean and turning it into shoes.

APPROACH:

So how do we further their efforts? How do we get people to know and even care about the Adidas x Parley movement? We need to target the people that truly care about the sea. The ones that grew up on coastlines and are proud, almost patriotic, about their beaches. We need to target the locals.

IDEA:

Using the same method that Adidas uses to make a pair of Parley shoes, by turning plastic into thread, we will create posters of popular local beaches made out of the plastic found off those iconic beaches. Locals will see their beach made of plastic, find out about the race against plastic, and hopefully purchase a pair of Adidas x Parley shoes, becoming ambassadors for the movement.