Ohm Energy – Us And Them
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INSIGHT:
Ohm and cats share a similar personality. We mind our own business 99% of the time. We remind you when we need to be fed. We’re low maintenance and fuss-free companions.
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IDEA:
We position other energy companies like dogs, turtles, parrots, etc. – overly-friendly, talking too much and all the time, showing off. And we make a comparison between us and them. Basically, we’re showing people what they can expect from Ohm while poking fun at our competitors.