Insight:
With the launch of the LEGO DREAMZzz animated series, LEGO invites fans into an exciting new universe where dreams become real and imagination knows no bounds. To extend the storytelling beyond the screen, there’s an opportunity to create immersive, hands-on experiences that let children step into this fantastical world and bring their own dream adventures to life.

Idea: 
We brought the LEGO DREAMZzz world to life with an immersive event experience set on a floating “dream island.” The event is divided into three playful zones—Inspirations, Focus, and Battle—each designed to take kids deeper into the story. It’s a journey that turns imagination into action, letting kids dream, build, and play. 

Execution:
The event space is filled with colourful, dream-like elements—candy trees, glowing mushrooms, and floating effects. In the Inspirations Zone, kids learn about the show. In the Focus Zone, they build with LEGO sets. In the Battle Zone, they use their creations to face the Nightmare King. With each step, they get closer to becoming official DREAMZzz Chasers.